Check twice, pay once: starting new habits to avoid merchandise fraud
Fraudsters are constantly looking for ways to take advantage of our everyday spending habits, specifically when it comes to online shopping. In today's fast-paced world, it's easy to click “buy now” without double-checking the source. Taking a few extra seconds to pause and verify can save you from losing money and personal information.
How the fraud works
Criminals use a variety of tactics to trick Canadians into sending money for merchandise that doesn't exist:
Marketplace Frauds
Fraudsters often exploit online marketplaces and classified ad sites to trick Canadians out of money or items. These frauds can take several forms:
- Overpayment Frauds: A fraudster poses as a buyer and sends a payment that exceeds the agreed price. They then ask the seller to refund the difference. Later, the original payment bounces or is reversed, leaving the seller without the product and the refunded money
- Fake Payment Confirmation: Criminals may send fake payment notifications via email or text message to convince sellers that funds were sent when no money was actually transferred
- Non-delivery frauds: Fraudsters pose as sellers, collect payment for an item, but never ship the product
Deceptive Marketing Practices
Fraudsters create fake websites and advertisements to market counterfeit goods, often using phrases like “Today Only” or “Limited Time Offer” to justify the drastic discounts. Traffic to these websites is generated through paid advertisements displayed on other sites, including social media platforms (e.g. Facebook, Instagram).
Beware: counterfeit products are typically poor in quality and can pose serious health and safety risks. To reduce the risk, the CAFC advises Canadians to destroy the product or return it to the seller.
Warning signs
- Be cautious of blowout sales or greatly reduced prices (e.g. 80% off)
- Notice text with spelling errors or references to the product as “the item”
- Beware of overseas buyers who want to make a purchase without seeing the product first
- Beware of overpayments for items you are selling
- Sellers with recently created social media profiles
How to protect yourself
- Know the market value of the product you are looking for
- Locate and verify the sellers contact information (address, phone number, email) before you buy
- Look for customer reviews and ratings from third-party sources
- Use a payment method with fraud protection (e.g. pay by credit card)
- Whenever possible, pick-up items and provide the payment in person
- Review all email information to make sure it is coming from a legitimate source
- Visit the CAFC website to learn more about buying or selling goods and services online
Remember! Small, consistent steps create lasting protection. Just like locking your front door becomes second nature, taking a moment to research the buyer or seller should become part of your digital routine.
Anyone who suspects they have been the victim of cybercrime or fraud should report it to their local police and to the Canadian Anti-Fraud Centre's online reporting system or by phone at 1-888-495-8501. If not a victim, you should still report the incident to the CAFC.
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